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Beyond the guff, is all this social media stuff just advertising and PR in...
I went to an NZ Marketing Association event this morning that featured the head of Facebook for Australia and New Zealand as well as the Online Editor team at Rugby World Cup 2011. It was interesting...
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The missing link: when sales, PR and advertising are disconnected
Apparently, the recent Old Spice ad has been right up there in terms of ‘talkability’, ‘buzz’ and ‘engagement’. This much is true, proven by the fact that the video, and the personalised...
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The Human Touch
Not that long ago there was a void in terms of online measurement tools that went beyond ‘you have had 24 mentions this month’. There was a lack of connecting measurement to ROI, something that dug a...
View ArticleBrothers in marketing: does collaboration between creative agencies work?...
First things first, it would be wise to list what I deem to be ‘creative agencies’. The following fields are what I am principally referring to: PR; advertising; marketing; design; web development. So,...
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2010 was great, but 2011 will be better
I recently shared my thoughts on StopPress.co.nz on what’s happened in New Zealand’s marketing world in 2010. It got me looking back on what has been a great year. It also got me thinking about what...
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PR, advertising and marketing: what’s the difference and why does it matter?
Prior to the interview that got me my first job in PR, I remember researching why PR was different from marketing and advertising. I did a few hours of my own reading and thinking to get a grip on the...
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When any PR is good PR
Following last week’s media storm over KFC’s new Double Down “bunless burger”, one thing resonates: sometimes the old adage is true; all PR is good PR. We all know that not all PR is good PR, but...
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Sharing & consuming: the PR implications for the internet of the future
According to Cisco’s Visual Networking Index, there will be some interesting shifts in internet usage come 2015: - Global internet traffic will quadruple by 2015 - Asia Pacific will be the region...
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Public Relations and Voyeurism 2.0
The PR ideas that get the most award-winning attention tend to be experiential/ambient/stunt related. There is, of course, plenty of great PR work that intentionally flies under the radar, but that’s...
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NZ social media: The best and worst of 2011
2011 saw social media in New Zealand move from being part of most marketers agendas to central to almost every marketing conversation. Here is our best and worst of the year. McDonald’s embraced...
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